A reading list to prepare for the next era of an epidemic


It is too early to say that we have entered a post-Kovid world, but it is not too soon to prepare for the future. So to celebrate the opening of this year’s Financial Times and McKinsey Business Book of the Year Award, We asked Long listed, shortlisted and winning author To choose a book to add to the post-epidemic reading list.

The last years Winner, Sarah Frere, author Filterless, Select a book that may run this year. His choice Amazon Unbound (Published next month) Brad Stone, who won the Book Award himself in 2013 with his last book in the ecommerce and technology group, Shop everything.

“Covid has only increased our reliance on technology companies, of which Amazon is the major,” Frere wrote. “Brad’s book is essential for understanding the company’s dominance, sometimes at higher social costs.”

Author Sebastian Mallaby Man who knows (Winner, 201)), Than means more than God (Shortlist, 2010) and upcoming Power Act, The history of venture capital, also went for the 2021 title – by Niall Ferguson Doom: The politics of disaster (Published next month): “We are all trying to get a glimpse of Kovid, and Ferguson has framed the tragedy in the broadest and most humorous way, drawing humanity’s experience of all sorts of catastrophes from the Bubonic Plague to World War I. In the so-called carrying and multidimensional discipline, Destiny Proves that you can write an interesting book about a repulsive subject. “

Erin Mayer, co-founder of Netflix and co-author of Reed Hastings There are no rules (Shortlist, 2020), proposed Made to stick (2007), Dan and Chip Heath’s “Entertaining, Practical Guide to Communication” and Couples do that (2019), by INSID peers Jennifer Petrigili.

In the second, he wrote: “Last summer, in the United States, I had dinner with a realtor friend. Despite the economic hardships brought by the epidemic, the Minnesota housing market is clearly roaring. The big thing everyone is looking for? Lots of walls. ‘Until the epidemic hits.’ , He explained, ‘The open floor plan was rage. But now that everyone is stuck at home, in most cases we all want to be apart. Instead of buying a new home to avoid seeing each other, I can’t think, maybe we should work on a relationship?’

He added: “Couples do that Outline the text from an interesting study [Petriglieri] Dual careers run on couples. If you find that you and your spouse have to reconsider your relationship, you are now sitting at home. This book shows you how to show. “

Other writers suggest taking history.

Author of Jeremy Hymens and Henry Timms New energy (Shortlist, 2018), Mary Parker has chosen Fallet The new state (1917): “The world emerged from the ruins of World War I. The often neglected early theoretical theorist re-imagined democracy and group organization for a new world. He argued that the representative government did not provide enough for the people and that democracy itself would be in jeopardy unless it became more participatory, more deliberate, locally relevant and was able to achieve a new kind of “collective will”. His thoughts on another horrific moment for democracy and confidence in the organization seem highly relevant to how we can imagine organizations in a post-Covid world of turmoil and skepticism. “

Shina Iyengar, its author The Art of Picking (Shortlist, 2010), went to history for his choice, Just yesterday (1931), Frederick Lewis Allen’s Unofficial History of the 1920s: “There is much to enjoy in this amazingly written book that chronicles another turbulent decade after the 1918 flu pandemic.”, Describes business and other matters in a way that seems relevant and relevant even after almost 100 years. “

Raghuram Rajan, winner in 2010 Fault line, And shortlisted for 2019 The third pillarRecommended Titan: The Life of John D. Rockefeller, Sr.. (1998) Ron Cherno writes: “In these days of frenzy over the free market, I recommend this depressing biography of archaeologist capitalism, who built a one-story fortune with hard-working, careful business-minded bribes, active monopoly dolls. Before doing so, it is important to remember that he spent the last half of his life financing, finishing both Rockefeller University and the University of Chicago, institutions that have made significant contributions to human progress. “

Duncan Clark, whose Alibaba Was shortlisted in 2016, picked The Great Reversal: How America Rises in the Free Market (2019), by Thomas Philippine, described what he called “regulatory capture” as a great and timely analysis of how competition for many American consumers has borne costs across multiple sectors of the economy. Can America get on track again? ”

Amy Webb, Big Nine (Longlist, 2019), our post suggested three additions to the Covid list: Girl Decode (2020) Rana El Kaliubi writes, “A strong case has been made for why AI systems need to be made more equitable, diverse and humane”; Jared Diamonds Shrink (2004) “Asking whether the abuse and misuse of our environment has led to social decline throughout history”.

His first choice, however, was an unwelcome one: Aldas Huxley’s Dystopian Novel. Brave New World (1932).

“As a result of the acceptance and rapid deployment of covid mRNA, a groundbreaking advance in an emerging field called synthetic biology, the goal of which is to regenerate living organisms and program them into improved or new activities,” he writes. “If you re-read this as a business book about the future of biotech, you will inevitably be able to ask yourself new questions: What assumptions can be true for our current strategy to succeed? What parts of our business target us for disruption? If life expectancy is increased to 30 years, what will happen to our business model? How will the future of the workplace look so different than today? “

A few titles to help you manage the challenges of the post-Covidian era

What to do with your money if the crisis hits: A Survival Guide, Michelle Singellari (May)

U.S. private finance columnist Singellari shares his expert advice for weathering the financial storm that has ravaged the market from the epidemic to the recession to the energy crisis.

Remote work: Redesign Procedures, Exercises, and Strategies for Deploying a Remote Workforce, By Chris Dyer and Kim Shepherd (May)

Guidance on how to create a successful remote work strategy that engages employees, allows them to perform to their full potential and improves business efficiency.

The changing world order: Why nationalism succeeds and fails, By Roy Dalio (August)

Investor Dalio examines the most turbulent economic and political periods in history, revealing why the days ahead can be so different from our lifetimes.

Race business: How to Create and Sustain an Antiarchist Workplace – and Why It’s Good for Business, By Margaret Greenberg and Gina Greenley (August)

A Positive, Sustainable Change for Large and Small Business Ways to Bring More Color Diversity, Inclusion and Equality in the Business Place

Encouragement of 2020: Organizations, countries, people – and the fight for our future, By Alec Ross (September)

Ross, a former Obama adviser, has proposed a new social contract to restore the balance of power between government, citizens and business.

To learn more about the Business Book of the Year Awards, please visit www.ft.com/bookaward

Share your opinions – and your book preferences – in the comments section below



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