What Adobe does at almost every annual design conference is a preview experiment feature that could one day make its way into its apps. In 2020, it was known as a tool . This year, it was And a feature called Project Morpheus.
On the building Adobe debuted last year, Project Morpheus was able to automate frame-by-frame video edits in a way that produced consistent results. In a demo of the company, one of its employees changed a video of themselves where they had a neutral expression to put a smile on their face. With most of Adobe’s Sensei AI heavy lifting they did it in a matter of moments. You only need to watch the demo once to understand the potential for abuse, some told Adobe Engadget that it was considering it.
“Like all Adobe Max Sneaks, Project Morpheus is a way for us to preview exploratory and visionary technologies from our research labs and engineering teams. This proof-of-concept is not always determined for product inclusion, ”said a company spokesman. “We recognize that we must balance our innovation with our responsibility to ensure that our technology is being used for the good of our customers and society. The development of our AI is driven by the principles of accountability, responsibility and transparency. ”
In addition, the company directs its work . First announcement , Saw the project work with Adobe New York Times And Twitter is designed to create a metadata tagging system to limit the number of altered images and videos that are promoted online. At Max 2021, it also launched beta testing content certification. It allows professionals, including photojournalists and artists, to attach attribution data to their images that detail the editing history of a file.
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