There is the Italian Competition Authority (AGCM) Fine Apple and Amazon together raised a total of 203.2 million (US $ 228 million) following a mistrust investigation involving the resale of Bits products. According to Watchdog, the two companies signed an agreement in 2018 that would ban both official and unofficial resellers of Apple and Apple-owned Beats products on Amazon’s Italian website. That agreement contained a clause in the so-called agreement that only allowed Amazon itself and selected sellers to sell items “individually and in a discriminatory manner.”
The AGCM stated in its declaration that these provisions violate Article 101 of the EU Convention on the Effectiveness of the European Union. Also, Watchdog said the agreement restricts cross-border sales, ultimately limits buyers’ options and usually deprives them of discounts offered by third-party vendors. Italian authorities Open In 2020, a no-confidence motion was filed against both companies and even their offices in the country were searched.
A total of 70 percent of consumer electronics purchases in the country are from Amazon, AGCM explains, and 40 percent are from retailers that use the website as their main platform. This is why it is important for Amazon to implement the rules of the Italian competition and ensure an equal playing field for all sellers, as well as ensuring that buyers have access to more options.
AGCM imposed a 68.7 million (US $ 77 million) fine on Amazon and a 134.5 million (US $ 151.2 million) fine on Apple. It also ordered companies to lift sanctions and allow Apple and Beats products to be sold “non-discriminatory” in Amazon Italy. In a statement sent to Dr. Reuters, Amazon has called the fines “proportionate and unreasonable.” A spokesman said in a statement:
“We reject the suggestion that Amazon benefit by excluding sellers from our store, as our business model depends on their success. As a result of the agreement, Italian customers can find the latest Apple and Beats products in our store, benefit from a catalog of better deals and More than double that with fast shipping. “
Apple, meanwhile, denies any wrongdoing:
“To ensure our customers purchase genuine products, we work closely with our reseller partners and have a dedicated team of experts from around the world who work with law enforcement, customs and merchants to ensure that only genuine Apple products are sold.”
According to Reuters, Both companies plan to appeal to Watchdog’s fines.
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