App ads are coming to Oculus Quest

In the coming weeks, Facebook plans to start testing ads that owners of Oculus Quest will see when playing games and using apps, including their headsets. The first of these will appear Blaston, The first-person bullet-hell of Resolution Games, then the software of two other anonymous developers over the next few weeks.

“For now, this is a test with a few applications,” the company said in a statement Blog post Marked by Edge. “Once we see how this test is conducted and includes feedback from developers and the community, we’ll provide more details about when ads will become more widely available on the Oculus platform and Oculus mobile applications.”


As you can see from the GIF above, you can hover your controller over a game-in ad to interact with it and save it for later viewing. Meanwhile, tapping the three dot icon displays the option to hide any ad. Facebook says it does not “change” existing privacy or policy policies for in-headset ads. In particular, the company will go the way of noting that it will not use the information stored on your Oculus Quest headset to target your specific promotions. This includes data processed by your headset’s cameras and any information shared with Oculus Move, its fitness tracking platform. The agency also said it had “no plans” to use movement data to target ads at this time.

Facebook added that it sees VR as a “self-sufficient” platform as it launches app ads to explore new ways to help developers make money. It further mentions that the extra revenue will help create more affordable headsets like this notes $ 299 Oculus Quest 2.

Much like his decision last year A Facebook account is required to use Oculus HardwareToday’s announcement could upset VR enthusiasts. In different ways, however, when it comes to oculus and ads, the writing stays on the wall for a while. Since 2019, Facebook has been using data like this Collect from Oculus device To block targeted ads on connected Facebook accounts and recently started testing ads within it I mobile app.

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