Tue. Jan 18th, 2022

Since when With the onset of the Covid-19 epidemic in early 2020, a new dilemma has been introduced in the “what to expect” genre of journalism. What to expect from a huge trade show? Who knows! Who knows if it will happen! But this one is happening – at least for now. This is big: Those, A huge annual consumer electronics fest in Las Vegas, Nevada. And this is happening both in IRL and online.

We still don’t know exactly how many technology developers, marketers and analysts are still brave enough to appear in person, where proof of vaccination will be required. The last CES was held in private, in 1997 January 2020, An estimated 170,000 people attended. Last year, in 2021, we got the experience of CES Completely through our screens. It wasn’t too funny, but then again, not dodging microscopic virus particles in a crowded casino.

When Wired spoke to the Consumer Technology Association in mid-December, the trade company that did the show, the CTA refused to share how many people had registered for the event this year. And since then, a number of large technology companies Returning from joining the showIncluding Google, Microsoft, Amazon, Lenovo, Intel, T-Mobile, AT&T, Meta, TikTok, and Pinterest. More than 150 companies have marked their presence As “digital only”“And just two days ago, the CTA reduced the event to one day – from four days to three – due to epidemic concerns.

“In general, what we’ve seen with trade shows is that they have about 30 to 50 percent presence from previous years,” said Jean Foster, CTA’s senior vice president of marketing. “If we finish in that 50 percent range, we’ll do pretty well.”

What we do know is that all on-stage keynote presentations will be livestreamed to remote participants. Several emerging sectors of technology will be highlighted this year, such as NFTs. The autobiographical part of the show has become even more significant since a few years ago, and keynote speakers include GM chief executive Mary Barra and U.S. Transportation Secretary Pete Butigig. Digital health will still be at the top of the mind, everyday household products will be integrated by AI, laptop manufacturers will try their best to make things attractive and, if you haven’t had enough screens in the last two years, there Willpower Be the monster, the bright screen. Some of which we might see through our own screens: WIRED also decided to cover the event remotely.

New frontier

One of the new categories at this year’s show is space technology. Foster said there was a current “space race” that forced the CTA to introduce the division.

“Lots of personal investment and focus on companies like Blue Origin and SpaceX means there are now enough companies who are interested and in fact they will come and show off,” Foster said. From this range of exhibitors Sierra Space, A subsidiary of the Sierra Nevada Corporation that is building spacecraft to carry cargo on the ISS; Per Zero-G, Which charts individual zero-gravity flight charts.

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