Sat. May 28th, 2022


This post contains 6 spoilers of the sixth season of ‘Billions’

The peloton cannot escape completely Promotional headaches From TV shows featuring its products. According to New York Times And Edge, Its premiere episode Billions Season six included A scene Like that Sex and the City Follow-up And just like that, Paints Peloton bikes in low-flat light – if not as scary as before.

The scene shows Mike “Wags” Wagner (played by David Constable) suffering a heart attack while riding his Peloton spin bike. Unlike And just like that The scene, however, survives Wagner – even as he mentions AJLT Scene, telling staff that he’s “not going out” like that character. BillionsThe executive producer said Times The moment was filmed in the spring of 2021, a few months ago AJLTIts debut, and the team overdubbed the reference to another show in post-production to reflect “what Wags will say”.

Peloton insisted in a statement that it did not supply the bike or otherwise give the green light to use its brand. Billions. It even celebrated parts of the episode, noting that the show highlighted the “strong benefits” of cardio workouts. When AJLT The scene created a panic, the Peloton erred in the character’s life and suggested that the bike be delayed at least inevitably. It went on to create a promo to defend its products in response, although the focus of the campaign was to pull the ad off after actor Chris Knott was accused of sexual harassment.

The Billions The scene Peloton is not the biggest public relations crisis lately. The company’s stock price sank after a (since-denied) It claims to stop production Due to slow sales. However, it depicts the strange position of the peloton. While its fitness gear is still considered iconic, the company is no longer so respected by shoppers or the entertainment business.

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