Fri. Jul 1st, 2022

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Click to read the article below and then answer the questions:

Cinemas bank on Bond to put regular movie outings in the diary

  • Explain the impact of a company like Cineworld on a dynamic market

  • Assess the view that streaming services have strengthened the competitive environment in which cinemas operate

  • To what extent will differentiation strategies, such as premium screening, help to achieve sustained competitive advantage in the long run

Peter McGinn, Harton Academy

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