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This article was selected by a teacher with suggested questions and is part of the Financial Times Free School Access Program. Details / registration here.
Click to read the article below and then answer the questions:
Explain the impact of a company like Cineworld on a dynamic market
Assess the view that streaming services have strengthened the competitive environment in which cinemas operate
To what extent will differentiation strategies, such as premium screening, help to achieve sustained competitive advantage in the long run
Peter McGinn, Harton Academy