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Explain the importance of market research for a business like Curry’s, as it ‘has the opportunity to return to growth’
The Carphone Warehouse website will be shut down soon – removing the final trace of a brand that has been synonymous with cell phones for more than a quarter of a century. Mobile will be just another product category within Currys
Evaluate the impact of this decision on Curry’s marketing capabilities
Do you agree that focusing on the group’s own mobile network ID and offering a selection of cell phones, credit, insurance and accessories will enable Curry’s to be more competitive in this dynamic market? Justify your view
Peter McGinn, Harton Academy