Sat. Nov 27th, 2021


This article, selected by a teacher with suggested questions, is part of the Financial Times Free School Access Program. Details / registration here.

Specification:

Click to read the article below and then answer the questions:

Cellphones were a ‘ball and chain’ for Dixons Carphone

  • Explain the importance of market research for a business like Curry’s, as it ‘has the opportunity to return to growth’

  • The Carphone Warehouse website will be shut down soon – removing the final trace of a brand that has been synonymous with cell phones for more than a quarter of a century. Mobile will be just another product category within Currys

    Evaluate the impact of this decision on Curry’s marketing capabilities

  • Do you agree that focusing on the group’s own mobile network ID and offering a selection of cell phones, credit, insurance and accessories will enable Curry’s to be more competitive in this dynamic market? Justify your view

Peter McGinn, Harton Academy



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