Mon. Dec 6th, 2021

At its peak, devotion to a celebrity can be “like an online addiction,” Fung says. A 2019 article, He describes a symbiosis between online fan groups and streaming programs. His research assistant Tencent has spent four months following the video pop-group-created show Produce 101, And participated in fan groups on Tencent’s platform, Doki. Fans are encouraged to log in every day because those visits are factored into a statue’s ranking; Some campaign and rally pay for the vote. Her efforts as a research assistant in a paid online fan circle and her efforts to garner support for a contestant have finally earned her an invitation to join a VIP fan group and a ticket to the end of the show, where scalloped tickets cost more than 400 online.

These young people, often only children, face difficult academic demands and pressures from parents and grandparents to succeed. Zhao, who helps manage social media for the popular singer-songwriter, says only to be identified by his title. Celebrity Phantom offers an escape.

Zhao said that for some participants, fan groups could be “the first and only community they take the initiative to join.” Clubs allow them to virtually communicate with people who would otherwise not have access to them – such as “fan group managers who may be Harvard graduates or the mayor’s daughter.”

But extreme devotion worries some Chinese parents, says Grace Zhang, a parent and former editor. Called a family-themed magazine Ginkkids. “Instead of pursuing the real meaning of their lives, seeking fame and money has become the goal of some young people,” he says.

Xia Wei, the parents of a middle-school-aged girl in Shanghai, are in favor of the law because she worries that Chinese youth will otherwise “blindly worship the stars all day. It’s bad for their education.” Wang Jun, a mother of Pretin in Beijing, said the money spent on the stars was “disgusting” because they “already have high incomes and are not worth the hard-earned wages of parents.”

Through the new rules, the government expects favors from such guardians, he said Perry Link, professor at UC Riverside. He said the ruling Communist Party did not pay much attention to wasting time and money on young people running after the idol, nor the moral character of the idol. But if the parents believe that the party is on their side, then it helps to strengthen his strength.

The rules promise to stir up China’s cultural scene. Zhao, the social media manager, says traditional singers and actors can regain lost popularity with performers with crazy fan groups like pushing their loved ones through crazy online activity. Brands “can also think about whether they rely too much on celebrity influences and fan club culture when ignoring their own DNA and brand image,” said Sophia Dumenil, co-founder. Chinese pulse, A Paris-based creative consulting firm that studies fashion and luxury market trends.

Luxury, fashion and beauty brands will likely be driven by more approval or even collaboration from straight-laced Olympic athletes. Virtual influencers, He adds. Online video platforms like iQiyi and Tencent Video may suffer without their widely viewed idol pop shows, but they may develop new forms of programming — and some feel the idol-competition format is becoming stale. No platform answered the question.

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