Facebook, which has changed its name today Meta Just for fun, It is changing its virtual reality section to match the rebrand. Meta CTO Andrew Bosworth has announced that the company will move away from Oculus branding, which began in 2022.
“We all have a strong connection to the Oculus brand and it was a very difficult decision to make,” Bosworth said. Wrote In a Facebook post. “While we’re retiring the name, I can assure you that the original Oculus aspect is deeply embedded in how Meta will continue to be widely accepted for VR today.”
The Quest Virtual Reality headset isn’t actually going anywhere. Meta Quest is being renamed, and Facebook Reality Labs is being rebranded. Reality Labs, Metas VR / AR department. The Oculus app will also be rebranded in Meta Quest. The portal section of Facebook is receiving the same treatment and will be known as now Meta portal. Tongue rolls, no?
But the name change is not entirely strange. Excluding the need to have a Facebook account to use Facebook Oculus, Which is the lowest for the company. This is one of the main pain points of buying a $ 300 virtual reality headset.
Will hang on Facebook For the experience of Horizon Branding’s socio-centric virtual reality With meta conversion. Meta will surround Horizon Apps like Horizon Workrooms, Horizon Worlds, Horizon Friends, and Horizon Profiles.
Meta is now the umbrella of all Facebook products. However, it seems that the name change is more likely due to the headline surrounding the Facebook brand. After all, it’s hard to trust a company to take you Metaverse If it is also a platform for horrific events Live-streaming As they happen. If Facebook Paper has taught us anything this week, it is Facebook knows it has an image problem, even if it’s not sure how to do it Solve it.
The oculus brand omission is a child’s move towards separation The virtual reality of Facebook Department of Hardware and Software From the divider Social media. But we’ll have to wait and see if it will be enough to persuade non-Facebook users to set foot on the metaverse.