Facebook is testing a new feature to offer business advice in news feeds


Is Facebook Experimental A new feature that will recommend business posts in the user’s news feed. The company says the goal is to help discover “new businesses they may not get on their own.”

With the update, Facebook will insert a selection of thumbnail preview posts from businesses you don’t already follow. Thumbnails will appear directly at the bottom of the post on business pages and will be on top of similar topics. For example, a restaurant post may recommend posts from other restaurants in your area, or a brand may refer to similar companies.

Facebook

Facebook says it initially plans to test the feature in the United States, but plans to expand the effort in the end. The test comes as soon as Facebook is ready for an iOS 14 update Very difficult To track company users. Facebook has warned that these changes will hurt Small business That depends on its advertising. Suggesting “similar” business posts to users who already have followers can help Facebook give those companies visibility without tracking ads.

The companies have announced the test as part of a larger business update. Along with the new recommendations, Facebook’s availability is also expanding New page design And it makes it easier for business owners to draft, schedule and publish posts from their accounts.

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