Tue. Oct 19th, 2021


Facebook CEO Mark Zuckerberg testifies during a hearing of the House Energy and Commerce Committee at the U.S. Capitol in Washington on Thursday, March 25, 2021.

Facebook CEO Mark Zuckerberg testifies during a hearing of the House Energy and Commerce Committee at the U.S. Capitol in Washington on Thursday, March 25, 2021.
Pictures: Unauthorized (AP)

The Wall Street Journal on Tuesday Last published In his investigative series “Facebook file, ”To dive deeper into the efforts of a ubiquitous platform to target and recruit young children.

Internal documents obtained by the journal now reveal that Facebook has formed a special team to study children and think of ways to earn them. One such document describes children between the ages of 10 and 12 (“twins”) as “valuable but unused visitors.” Another suggests “enjoying game dates” as a way to drive Facebook’s “growth”.

Another document quoted in the March 2021 paper noted that Facebook is fighting “global adolescent penetration” and warned that the “acquisition” of adolescent users is “slowing down” internally, Facebook expects its adolescent audience to increase by 2023. Will be reduced by 45%.

Facebook’s lucrative ad-driven business derives almost all of its profits from extensive tracking of its users; The data that it, in turn, uses to create “micro-target” ads and complete behavior profiles used to measure their effectiveness. Although federal law prohibits the collection of data on children under the age of 13, Facebook has spent years tracking children to find ways to persuade them to accept their services as soon as possible.

Another Facebook document quoted by the journal states that children are “accessing the Internet as young as six years old.” “Imagine a Facebook experience designed for young people,” it says.

This week, Facebook says This was halting attempts to launch an “Instagram Kids” app. After the announcement Another journal report Indicates that Facebook was aware through internal research that Instagram had a negative impact on the mental health of some teenage users. The study said, “We exacerbated the problem of body image of one in three teenagers,” adding that some teenage girls found their own suicidal thoughts for their experiences on the platform. Facebook later Claimed That line from the study was confusing, and that the search was only applied “Teenage girls who told us they’ve had problems with body pictures said they feel worse using Instagram – not one in three. All Adolescent. “

In the report, Democratic lawmakers called on CEO Mark Zuckerberg to shut down the Instagram Kids project, saying they believe the app “poses a significant threat to the well-being of young people.”

Facebook has challenged the features of its Instagram research journal, but has so far refused to make that research available for review – and it has worked Disappointed Independent Research In the internal activities of his platform, usually. Nick Clegg, Head of Company Policy, Said At a conference Monday, Facebook will release two internal slide decks summarizing its research “for both Congress and then for the public in the next few days.”

Contrary to his stated motivation to launch a child-centered service, citing children in Facebook documents as “valuable” and “unused” demographics: Facebook argues that children under the age of 13 will try to join Facebook and Instagram even after lying about their age. . Creating an app specifically for children will help protect them from online adults separately, the company claims.

A Senate subcommittee chaired by Sen. Richard Blumenthal will call a hearing Thursday at 10:30 a.m. to address the results of an internal study not shared on Facebook. Anticipated Antigone Davis, Facebook’s head of security, testified.

“This hearing will examine the toxic effects of Facebook and Instagram on young people and others, and it will be one of the many questions that big tech companies are deliberately harming people and hiding that knowledge,” Blumenthal said.



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