Tue. Oct 19th, 2021


The news feed, which starts today, plans to reduce political content, it has confirmed to Engadget. Steps, by which it was first reported Axios, Followed tests in the United States, Canada, Brazil and Indonesia earlier this year . The company plans to expand the test to Costa Rica, Sweden, Spain and Ireland.

“These changes are in response to the general reaction of our community,” a Facebook spokesperson told Engadget. “We conduct ongoing research with people to hear what parts of Facebook are doing well for them and to gather feedback on what we can do better. One of the themes we’ve heard is that some people think it’s too political. Content We hope these changes will address these views and preserve the ability to find and interact with political content on Facebook, while respecting their appetite at the top of their news feeds. “

Facebook says some engagement signals are better than others as any posts make people find them interesting or valuable. As a result, the company is expanding its testing of engagement signals. Users underestimate the possibility of sharing or commenting on political content. “At the same time, we’re putting more emphasis on new signals such as how potential people are Give us negative feedback In posts related to political issues and current events when we rank such posts in their news feeds, “Facebook wrote in a Updated blog post.

Changes can reduce On Facebook, if algorithms are able to effectively identify and de-emphasize all political content. Political campaigns may have to rethink their tactics on how to reach voters. Conversely, the move could come as a shock to news agencies, especially those focused on politics, in terms of the amount of traffic to Facebook websites.

The switch could make Facebook a less hostile place for users. Political discussions can quickly heat up, which can turn off those who use the service to keep in touch with their loved ones and share pictures of their children. What’s worth it, Facebook Only six percent of what political content users see.

“We’ve learned that these changes will have a wider impact on public content and publishers will see an impact on their traffic,” Facebook said. “Knowing this, we are planning a gradual and systematic rollout for these tests, but remain excited and hope to announce further expansion in the coming months.”

Reported changes to the steps Facebook has taken to make political content less visible. It is Recommendations from civic and political groups for users earlier this year This recommendation before the US election in 2020.

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