Fri. Dec 3rd, 2021

Facebook, Inc. Now Meta Platforms, Inc. – Meta briefly. At an event on Thursday, Mark Zuckerberg announced that the company is re-branding itself and focusing on creating “Metavers”, an interactive simulation where people communicate as avatars in real time. This new name implies that Facebook doesn’t just want to create this new, digital environment. It also wants to be its face.

“From now on, we’re going to be the first metavers, not Facebook first,” Zuckerberg told Facebook Connect, the company’s virtual and augmented reality developer conference. “As our new brands begin to appear on our products, I hope people know the meta brand and the future we stand for.”

We don’t know the full backstory behind Meta’s new branding, which includes a logo that looks like a twisted infinite mark. While announcing the new name, Zuckerberg explained that he preferred the meta because it is a Greek word that symbolizes “much more to build.” Perhaps coincidentally, the Chan Zuckerberg Initiative, a philanthropist Zuckerberg founded with his wife Priscilla Chan, has acquired a startup called Meta that uses AI to integrate scientific research, although the project’s website says it An individual entity The most obvious meaning of Meta from Facebook is, of course, Metaverse itself.

Facebook CEO Mark Zuckerberg adjusted one of his avatars during the Virtual Facebook Connect event – where the company announced its rebranding as Meta.
Michael Nagel / Getty Images

In addition to announcing Zuckerberg’s big name, this year’s Connect conference focused on explaining how Metaverse and the technology that powers it will actually work.

Through a series of colorful and highly animated performances, the presentation focuses on how people can play games, go to work, exercise, and even study in a virtual, three-dimensional environment whenever it’s live. Zuckerberg also highlighted his company’s efforts to create new products for Metavers, including new virtual and augmented reality hardware, highly realistic digital avatars, and new video game experiences. And adopting the new name, the CEO explained, underscores the importance of the new Metaverse business, which will work differently from Facebook’s social media app.

Facebook’s new focus on Metaverse comes seven years after the company Bought Oculus, Which creates virtual reality headsets that allow people to play 3D virtual games. Andrew Bosworth, the company’s augmented and vice president of virtual reality, also announced Thursday that Oculus’s name Will retire And its hardware and apps will now work under the Meta brand.

Although these VR headsets are still somewhat heavy and initially popular among gamers, Facebook thinks the technology could play a key role in the widespread adoption of Horizon, a virtual reality platform that allows user avatars to interact with each other online. This, along with future innovations – probably including augmented reality glasses that Bosworth’s team Development has been reported – can finally help create a foundation for metavers.

The company, formerly known as Facebook, is moving towards Metaverse as it faces a flood of challenges, including A possible investigation from the Federal Trade Commission And the outrage of concerned lawmakers The company plans to create a kids version of Instagram, Which has been put on hold. Fuel critical media coverage by the company is experiencing a surge Thousands of internal documents have been leaked By Facebook’s whistleblower Francis Haugen.

The documents gave the public a new perspective on Facebook’s internal activities and revealed Bad record of the company When it comes to fighting hate speech, political polarization and human trafficking, other problems. However, Shirin Gafri is the character of the record Explained Last week, Facebook’s new approach shows that the company doesn’t think the current challenges should curb its larger ambitions. In fact, as much as Zuckerberg says Opening remarks of the conference.

Still, the company seems to have learned lessons from the experience of running the world’s largest social media platform. While creating Metavers over the past few years, Facebook leaders stressed that the company would be much more vigilant. Researchers will be consulted from the beginning, and privacy, interoperability and openness will be built into Facebook’s Metavers products from the beginning, they said.

“You want to know that when you buy something or create something, your items will be useful in many contexts and you won’t be stuck in a world or platform,” Zuckerberg says. “This is a future that is beyond any one company that will be created by all of us.”

But Facebook’s new name suggests that Metavers will be created primarily by Facebook and may even be synonymous with the company. After all, most of the focus of the conference was on how Facebook was preparing the technology needed for Metavers before the launch of this virtual reality system. Whenever this happens, there will be nothing to be surprised when people think that metavers and meta are the same thing.

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