Wed. Dec 1st, 2021

As part of a broader vision of becoming a metaverse-centric company, Facebook has announced Polar, a free iOS app that makes it easy for almost everyone to create AR filters, effects and 3D objects. Think of it as an easy-to-use implementation of the company’s Spark AR platform for developers. The goal is to give creators a simple tool for designing custom AR effects – perhaps burning monster eyes, or 3D text of your personal hashtag or slogan – that they can place across the web or share with their followers.

The company plans to launch a closed beta program later this year, so it may be a while before it becomes open to everyone. But if Facebook wants to enrich Metavers, manufacturers need to loop in to help create some meme-worthy content. Let’s just hope there is a way to pay people for this free labor.

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