Thu. Jan 20th, 2022

Ubisoft follows and Square Enix, GameStop is apparently the latest player in the video game industry to see NFTs as a way to increase its profitability. According to , The company employs about two dozen people as part of a newly formed cryptocurrency division. The unit is reportedly creating an online marketplace for buying, selling and trading NFT of in-game items such as cosmetics. The hub could be launched later this year. In addition, the division is reportedly close to partnering with two companies to co-invest in games that use blockchain and NFT technology. Gamestop is reportedly planning to partner with a dozen companies in the cryptocurrency ecosystem.

News of the development sent the value of the gamestop , From $ 131.01, in After Market Trading. According to Journal, GameStop executives see NFT as a way to get back into the company’s profits, but it’s not clear if there’s room for new technology in video games.

Many recent attempts by some developers and publishers to include digital tokens in their titles have been met with complete hostility. Ubisoft, for example, became one When it announced its Quartz NFT platform. It also seems that the negative attention was not worth it for Ubisoft, with the recent one Eurogamer The company claimed the report As of December 21st, however, for all responses, Ubisoft and others seem unprepared. In one Ubisoft CEO Yves Guillemot linked the alleged initial reaction to NFTs with earlier outrage over trends such as microtransactions and loot boxes. It seems that the implication is that people will eventually come to adopt technology.

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