Sat. Oct 16th, 2021


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It’s becoming harder and harder for Google to pretend that it isn’t Rival bully We all know it to be. In the case of point: as part of the company Ongoing war The company argued in an EU court on Tuesday that it was … the most searched. The term in Bing’s search engine. Yes really.

Google’s lawyer Alfonso Lamadrid told the EU General Court in Luxembourg, “We have submitted evidence that shows that the most common search query on Bing is Google so far.” According to Bloomberg, which First report Google’s argument, Lamadrid, noted that “people use Google because they like it, because they are not compelled.”

If this argument sounds familiar, then it’s Google CEO Sundar Pichai in 2018 when European regulators first Slap Tech giant fined ৫ 5 billion (3 6.3 billion) – the largest ever imposed by the European Union. The EU has alleged that Google abused its dominance of the Android Market in a number of ways, including integrating its flagship search engine as part of its mobile phone operating system.

Meanwhile, Pichai has seen things a little differently. A Blog post The headline “Android has made more choices, not less,” he argued – just as Lamadrid would argue three years later – that Android users could easily go to another search engine if they were Bing or bolder than Google’s search engine. Pre-load on their phone.

Google has swallowed that More than 90% Search engine traffic around the world, Pichai went ahead, only because of its users Chose Google on those competitors.

At the end of the day though, the reason why people often choose Google is because… Google poured a ton of resources into dominating search in the early days of the internet. Back in 2000, the company had already indexed more sites than any other search engine at the time.

In 2013, for example, the company had indexed an estimated 30 trillion web pages As part of its extensive network. Three years later, that number has skyrocketed 130 trillion pages Total and those figures have continued to skyrocket since then. Gigablast creator Matt Wells told the New York Times Towards the end of last year: “If people are on a search engine with a small index, they are not always going to get the results they want. And then they go to Google and stay on Google.” And finally, when Google’s default search engine is turned on. Android and Apple The operating system is similar, much easier to stay on Google’s web.

Acquisition of competitors And patents have been part and parcel of the tsunami Google for the last few decades And there are smaller search engines like Bing Struggle To compete. The situation is very unreasonable, we are sitting here considering a search engine by Microsoft as a kind of scrappy underdog.



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