For example, it may be easier to find results on Wikipedia. Running a regular search can lead to many sponsored, optimized, and biased sites in front of the online encyclopedia, but if you add “site: wikipedia.org” you will only get results from Wikipedia and you can still take advantage of search and page ranking. Google’s excellent ability in the field.
The same strategy works for any site that you consider as authority. For example, you might want to focus on a specific news site that you can trust, or maybe you want to see results from an official website related to your search, rather than matching it elsewhere on the web.
Use advanced search tools
In your rush to search the web, you didn’t notice the little cog icon at the top right of the Google search results page. Click this and then select Advanced Search, And you get access to a whole host of additional parameters that will make your searches more precise and effective.
You can use the Advanced Search page to include or exclude certain words, as we mentioned earlier. You’re able to limit your results to a specific language or a specific region – again, helpful when you’re getting lots of unnecessary results. Here is another useful option File type Drop-down list, which lets you view PDFs, Word documents, Excel spreadsheets, GIFs in image search, and other file types instead of webpages.
The Advanced Search page also has the option to show recently updated pages, search for keywords in a particular section of the website, and return a Creative Commons licensed content attached to it. Once you start using these advanced features, you may wonder how you can do without them.
Add more search operators
You can hire several search operators to dig deeper into Google results and return pages that you wouldn’t otherwise find. Put “OR” in your keywords so that you can search for several different terms at once that don’t all match. Otherwise, use the asterisk (“*”) as a wildcard that Google will use the most popular hits – such as “How to learn on YouTube” for example.