Thu. Jan 27th, 2022

Image for the article titled The House of Mouse Could Be Headed for the Metaverse

Pictures: Roberto Machado Noah (Getty Images)

May be metavars You need to go to a Disney theme park near you.

Disney received patent approval for a “virtual-world simulator” shortly before the New Year, according to a recently released filing. US Patent Office. The technology will be used to project 3-D images into real-world objects to create an interactive guest experience across the park without the need for a wearable headset or mobile device. If you are a stranger, we call this kind of bridge between the physical world and the virtual metaverse, aka The latest buzzword in Silicon Valley.

Disney has already deployed augmented reality technology for large-scale entertainment in its theme parks, using projection mapping to animate the cast of its characters on storefront, waterfall and other real-world structures. But tIts new technology will have a significantly different scale: it will track visitors to individual parks to personalize the objects they see around them and the projections they see on the walls. For example, Mickey Mouse may greet a family as they walk past a store.

If the House of Mouse includes metavers in its parks, it probably won’t happen anytime soon. Disney officials have given this information Los Angeles Times The company has no immediate plans to use the virtual-world simulator technology described in the patent.

A Disney spokesman told the outlet: “We are excited about the potential for this type of technology, and there are no immediate plans to launch this technology in the near future.” . “

However, as Internal As mentioned, the inclusion of Metavers in its theme parks will definitely keep up with Disney’s ambitions. The goal is to tell the story through a “three-dimensional canvas”. During Disney’s fourth-quarter earnings call, CEO Bob Chapek detailed this view:

“From our date, our efforts are merely a prelude to a time when we will be able to connect the physical and digital worlds more closely by allowing storytelling without boundaries in our own Disney Metavers,” said Chapek.

It is noteworthy that Corporation A patent as big as Disney has a history of securing patents only to keep competitors from getting their first, which can be very good here.

“It’s possible they’ll never use it, but I think it’s something they’re going to commercialize,” Ed Khalili, a patent attorney for the Founders League, said in an interview with LA.Aims

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