Facebook’s Tiktok clone is no longer just for Instagram. As of today, the social network is officially Bring reels In the main Facebook app. With the change, users can create reels directly from Facebook, and the company will recommend short-form videos in all users’ news feeds.
Facebook has been testing different ways to get Reel out of Instagram for some time and has started testing Features last month. Now, it’s also testing a feature that allows reels makers on Instagram to promote their videos directly to Facebook’s news feed, even if they don’t use the app.
Reel has become increasingly important for Facebook and the effort to challenge Tiktok. The company is constantly adding features to the service and trying to attract manufacturers with promises. To exceed certain milestones. Now, the company is adding a new “invite-only” bonus program to coincide with the introduction of Reels on Facebook and to encourage creators to start posting on social networks.
But for TickTock it is a potential challenge that could be the most important for the company. Documents reported by The Wall Street Journal Show that Facebook has Encourage teenagers and young users to post original content. Internally, the company is concerned about the impact of tickets, where teens spend far more time than Facebook apps.
Promoting reels on the original Facebook app, which isn’t already particularly popular with teens, may not seem like the most direct way to solve it. But paying more attention to users ’reels will help the feature grow even if its top users don’t spend much time on Facebook.
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