Uber adds cannabis to the list of things that can be ordered through its application, although for the time being it will only be picked up, and only for customers in Ontario, Canada.
As of today, users in the province can purchase the drug via a new marijuana category in the Uber Eats app, to be picked up within an hour.
This is the first time the co-op and delivery company has offered direct access to the purchase of the drug, and comes as it continues to push for looser regulations in the US.
“When the road to marijuana is open, when federal laws come into force, we will definitely look into it,” CEO Dara Khosrowshahi told CNBC this year.
The sales are handled by Tokyo Smoke, a Toronto-based company that operates more than 50 dispensaries in Ontario, according to its website. The application will verify a person’s age, while staff will check ID when a customer shows up, the companies explained.
In a statement, Uber said the inclusion of marijuana in its application would reduce the illegal market for the drug.
One problem for drug-selling services is the complex laws surrounding the use of payment processors such as Visa or Mastercard to handle sales of a product that the U.S., at a federal level, still considers illegal.
“Uber’s in-house payment specialists, who work with our trusted external banking and payment partners, have implemented proprietary measures to ensure full payment compliance,” said Uber.