I was very impressed with Kate Finnigan’s article “Short Encounters: How to Find Flattering Underwear” (Life & Art31 December). In the early 1970s, I was relocated to New York as DuPont’s marketing representative for women’s intimate wear. It was early in my career and I was hoping to get a job in industrial textiles. Instead, my position involved marketing synthetic fibers to bra, belt and pants manufacturers. It was just my luck that bra brand was on the rise, so seamless no-bra looks were in vogue.
However, our marketing team came up with the brilliant concept of “shape-shifters” – the use of highly profitable lower denier Lycra spandex with nylon, to subtly shape a woman’s full body contours and improve the bulges.
We did the same with bra makers, who promoted seamless cups – also a simplex knitted fabric in Qiana nylon (softer on the outside than inside, so more appealing to men!). My briefcase, as a traveling salesman, was crammed full of bras, pants, and shape-ups – a real TSA security threat now, but fortunately not then.
Stephen MD Dag
Washington, DC, USA