Wed. May 25th, 2022


John Gapper (Opinion, January 22) cites Leo Tolstoy’s line about “people in bondage to the whole course of human history”, when railing entertainingly against the stubborn persistence of the historic QWERTY keyboard.

The reality is that new designs are more likely to succeed commercially by staggering forward, incrementally. A less lofty account (think digital cameras that appear to have space for “film”) was given by Raymond Loewy, the industrial designer and father of “streamlining”. He said the most beautiful curve was a rising sales graph.

Rory Coonan
Borehamwood, Hertfordshire, UK



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