Just when you thought Magic Leap had disappeared into the graveyard of failed AR headsets, the company announced today that it had raised another 500 500 million, valued at 2 billion. Oh, and it’s working on the second version of its headset for release next year.
The news came directly from Magic Leap CEO Peggy Johnson Interview at CNBC Power Lunch. Johnson revealed that the device will be called Magic Leap 2 and it will be a true “all day” device. In the render and video clips of the device, it looks smaller and lighter than the original headset. The headset will be able to do “segmented dimming” that can blur the “real world background” to make it easier to see the content of augmented reality. It will have twice the field of vision, better color fidelity, image quality and text readability than its predecessor. You may see a render on the device CNBC interview, As well as Johnson’s two unspoken zoom-in shots LinkedIn And a magic leap Press release.
Johnson did not disclose the price, but it was clear from the interview that the new headset would be an enterprise-centric device. Johnson describes target demographics as surgeons, the defense sector, and manufacturing. Track with that one Blog Johnson wrote in his Magic Leap today on his one-year anniversary, where he stressed that the company would focus on the enterprise space.
“This investment is an important step in transforming the Magic Leap mission into the way we work,” Johnson said. Statement About the company’s new funding. “Since joining Magic Leap in 2020, my focus has been on accelerating the company’s transition to the enterprise market, strengthening our technological base, and building a strong business from healthcare and manufacturing to defense and the public sector.”
This is a familiar shift. At the moment, the most successful augmented reality headsets Focusing on all enterpriseIncluding, Microsoft’s HoloLens 2 and aptly Google Glass Enterprise Edition 2. Before Johnson Came last summer, Were struggling companies Looking for a buyer To stay afloat. Then leave it 1,000 employees Miraculously as part of a larger reconstruction before conjuring A further $ 350 million out of thin air.
Magic Leap 2 is said to be Available sometime next year, although “the initial access program is currently underway.” Only time will tell whether it is successful or not meme-capable, overhyped flop Like his predecessor.