Instagram is testing new tools to make it easier for manufacturers to make money through its services. The app is now testing affiliate shops, this is a feature At its Creator Week event in June and a dedicated “Partnership” inbox.
Affiliate Shops is an extension of Facebook’s existing shopping features, which are already widely available. But the latest version of the storefront allows manufacturers to link to products that are already part of them. . Creators will earn a commission fee when their followers purchase products from these stores (although the exact terms of this arrangement are not detailed). The company says that for now the shopping feature will only be available to manufacturers who are part of that affiliate program.
Instagram is also testing new inbox features that say brands will make it easier to connect with manufacturers for sponsorship. Instagram DMs will only get a dedicated “partnership” section for brand messages. The company says it will “prioritize” messages and allow them to skip the “Requests” section where incoming messages are often lost.
Separately, the app is working on tools to match brands with manufacturers looking for sponsorship. With the tools, manufacturers can identify brands that are interested in working directly from the app. While brands will be able to browse manufacturers who are tailored to their needs based on age, gender and number of followers.
The equipment is still in its infancy, with only a handful of companies and manufacturers participating. But the company has previously indicated that such features could be significantly expanded. Mark Zuckerberg said earlier this year that Instagram was planning a “branded content marketplace” to help enable a larger “creative middle class.”
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