Tue. Dec 7th, 2021

Matt Damon's face Do you want to buy crypto?

Pictures: Theo Wargo / Staff (Getty Images)

Pioneer of the “I-used-to-do-slurs-but-now-I-sell-crypto” pipeline, Matt Damon has been named the new face of Crypto.com সর্ব the latest step in the platform’s strategy to convert new users. And the mainstream of digital currency is selling it through celebrity approvals.

Looking at the mug of Academy Award winning actor Matt Damon, do you really want to shell out for too much? Unstable decentralized currency, Though? Crypto.com is making big bets that it will – apparently a whopping $ 100 million. That It is known how much the platform has already spent on a marketing campaign in which Damon will star in a string of commercials directed by Cinematographer. Wally Fister (Inception) Which will be broadcast in more than 20 countries.

“I’ve never had this kind of approval,” Damon said. Bloomberg “We hope this is the beginning of a great long-term partnership,” he said in an interview. No shit!

Deep-pocketed crypto enthusiasts are willing to pay large sums of money to publicly approve their “investments” to get increasingly known faces, and this has led to a noticeable rise among celebrities who lend their support to obscure crypto coins and NFTs on social media. . In the last few months alone, influential people like Tana Mongeau and Charli D’Amelio have exchanged their famous looks on digital coins and social media, and Kim Kardashian WestThe White Whale of Celebrity Endorsement has encouraged its 260 million Instagram followers to invest in an almost completely unknown cryptocurrency called Ethereum Max.

For a recent op / ed Slate, Actor Ben McKenzie and journalist Jacob Silverman, who are currently collaborating on a book on crypto and fraud, explicitly refer to it as “the Hollywoodization of crypto”. A “moral catastrophe.”

“And for celebrities’ fans, who likely have far less money to lose, it’s potentially a financial one, too,” Mackenzie and Silverman add. “These rich and famous entertainers might as well be pushing payday loans or seating their audience at a rigged blackjack table.”

While inking a deal as a spokesperson for a rapidly-growing crypto platform that has also conscripted the talents of mixed-martial artist Ronda Rousey, basketball star Carmelo Anthony, and astronaut Scott Kelly (to name just a few) might seem less sketchy than shilling completely unvetted coins and sketchy exchanges, Damon’s campaign makes up for that by being at least three times as insufferable.

Titled “Fortune Favors the Brave,” the minute-long ad spotIt is said that the first of several will play Damon. It is very clear who is trying to sell crypto to: History is often full of people – almost adventurous, almost accomplished, but for them it proved much more, “says Damon.” Then, there are others – who embrace and promise this moment. “

Fate certainly wasn’t in favor of the adventurers when Damon recently admitted to having fun using “The” to gamble a different kind.F-slur for a homosexual, ‘”As the year we are now living, but hey — maybe he’ll be lucky to have his face Crypto

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