Wed. Jan 26th, 2022

The New Product Experimentation (NPE) team is often quick to abandon apps that can’t find traction and a It has been tested for the last nine months next to the chopping block. The company has informed Sparkd users that the test will close on January 20.

“We started creating SparkD towards the end of 2020 to help people find love through the experience at the core of compassion. Since then, thanks to your regular input and feedback, we’ve improved where we can, learned a lot, and made connections between people, “Meta wrote in the email. Obtained “Like many good ideas, some take off and others, like Sparkd, must end.”

Users will be able to download their data before January 20th. After that date, Meta will delete their sparked accounts.

Sparkled was a mix Video chat, other dating apps have been launched over the last few years and are a speed dating event. At a predetermined time, users from a specific area or population will participate in dating events (there were also some global events). They will have four minutes to chat with a potential match, and if they both want to spend more time with each other, they can set up a second, 10-minute date and / or detailed exchange of contacts.

Although users needed a Facebook account to use Sparkd, the service was different from both Facebook and . It had no public profile, messaging or matching features, such as swiping on Tinder.

Meta initially described SparkDaw as a small beta test for video dating, so it may not be intended to really increase the service’s popularity. Both Sparkd and Facebook Dating added audio chat features last year.

Sparkled NPE is joining a long list of projects that Meta has discontinued, including the Pinterest-style app for hobbyists. , TikTok clone And selfie app . There are several NPE apps left in the US App Store: the TickTock-Esque app for rappers , Called an app for couples And collaborative music video apps . Meta said this week that Collab also On March 12.

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