Thu. May 19th, 2022


Microsoft is at war Is a dynamo. With a small country’s GDP competing with revenue, it has enough cash on hand to buy what it wants. When it does, it simply acquires another money-making machine. Its the latest gadget? Video game company Activation Blizzard, Which Microsoft It announced yesterday that it was buying a staggering 68.7 billion – more than the $ 26.2 billion it paid for LinkedIn in 2016, almost 10 times what Bethesda paid মূল 7.5 billion for the original Genimax Media last year. Microsoft now owns Call of Duty And Hello; It owns Elder Scrolls And World of Warcraft. Owner of it Candy Crush. Also the owner Diablo, Overwatch, Spiro, Stove stone, Guitar Hero, Crash And Star craft. Its chest full – but not with the machine.

It’s tempting to use the acquisition as the latest shot in console warfare. Activation BlizzardIts in-depth catalog for Xbox sales. But that would be short-sighted. If anything, the deal shows that Microsoft is much more concerned about acquiring gamers – it will acquire 400 million monthly active players as part of the deal, rather than moving units. “Excellent franchises across Activation Blizzard will also accelerate our plans for cloud gaming,” the company said in a statement. Statement The agreement declares, “Allowing more people around the world to participate in the Xbox community using phones, tablets, laptops and other devices you already own.” This is Microsoft’s step 7 in a post-console world It’s not about getting it You want to buy a gadget; It’s about enticing you into an ecosystem.

When discussing online video game services like Stadia, Sony’s PlayStation Now, and Microsoft’s Cloud Gaming, insiders often reach for the same description: X is “Netflix for games”. The goal of each service is to become a go-to hub for players month after month. In fact, Phil Spencer, who will be the inaugural CEO of Microsoft Gaming with the acquisition, often uses this comparison. “You and I can watch Netflix. I don’t know where you watch it, I watch it, but we can talk about the show we watch,” he said. Said WIRED in 2020. “I want to develop gaming at the same level.”

That being said, especially because of how much people believe in Spencer’s apparent indifference to the Microsoft title game. This in itself is a rejection of the console war, which has historically been associated with the alluring plastic boxes of Nintendo, Microsoft and Sony. This “walled garden”, Spencer said, is a “1990s construction” that he wants to see demolished. New ownership of Microsoft Candy Crush Consistent with this approach, the company offers an instant presence in mobile gaming that transcends the discussion of the Xbox Series X.

“They’re not coming out of the console, but they’re trying to reduce the degree to which they’re associated with the Xbox,” said Just van Druenen, a business professor and author at New York University. One up, A book on the global game business. “This is going to be one of the entry points into their ecosystem.”

The goal here is a well-organized service. It is Can take The deal takes 12 to 18 months to close, but when it does, Microsoft will “offer as many activation blizzard games as possible, both new titles and games from the Activision Blizzard catalog, between Xbox game passes and PC game passes,” Spencer said in announcing the company’s acquisition. “They see gaming as an entry point that leads to a much wider universe,” said Van Drewenen. “Game Pass service has benefited greatly from this.”



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