Tue. Jul 5th, 2022

Digital vocal assistants are akin to a parlor trick. What can seem like an all-powerful computer able to comprehend and respond to human conversation is simply a regurgitation of data. Natural language processing, where artificial intelligence meets linguistics, seeks to go further.

NLP advocates envisage a world in which screens are replaced by speech and computers understand direct commands. If AI can understand and generate language, then NLP replaces call center workers, content moderators, search engines and writers.

Optimism runs high. A survey by Gradient Flow found that NLP funding rose 30 per cent year over year for a third of companies questioned. That is feeding into rising valuations for NLP start-ups.

Uniphore, which provides call centers and other virtual services, raised $ 400mn last month at a $ 2.5bn valuation. Rival Cresta’s $ 80mn fundraising puts it at a $ 1.6bn valuation. Cohere, which seeks to help developers build NLP models in applications, signed a partnership with Google in November. This month a new NLP start-up from LinkedIn co-founder Reid Hoffman was announced. Inflection aims to help humans speak directly to computers in plain language.

But the future of NLP is likely to be chained to big tech companies, not start-ups. Training NLP models requires vast data sets and costly superchips to provide the necessary power. Companies such as Google are creating large machine learning models that developers then use to build tools on.

The barriers are power and bias. NLP models analysis and generate language using data already published online. This means they are feeding into existing patterns and behaviors not all of which deserve to be replicated. Companies such as Google are working on multitask unified models that can knit together search results and language comprehension.

But, as a recent paper published by University of Washington academics points out, language models appropriate for search functions could generate further misinformation. The potential applications are vast. So are the possibilities for error.

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