Tue. Dec 7th, 2021

Monitor Hall A Weekly column Everything happening in it is dedicated Wired The world of culture, from movies to memes, from TV to Twitter.

Earlier this week, Netflix did a weird thing: it released viewer statistics. To be clear, the streaming giant has done it before — an addition Top 10 Carousels Here on your screen, a drop Nugget About its popularity Stranger Things There — but these numbers were different. This was the number Special. Different from Netflix’s previous metrics, which have been calculated See something for at least two minutes As a “philosophy” Statistics released on Tuesday Shows and movies were ranked by total viewing hours, and they were worldwide. While Netflix had previously been concerned about its viewership, it seemed like a huge opening in the statistical vault. “Nonsense.” BS. ‘ ‘Cherry-picked.’ ‘Unchecked.’ We’ve had a lot of feedback on the Matrix over the years, “Pablo Perez de Rosso, Netflix’s head of content strategy, planning and analysis, wrote in a blog post.” So this summer we’re back on the drawing board. “

It was also as Todd Spangler To mark Inside Diversity, “A flex.” There are some streaming services now 213 million subscribers, And it wants the world to know that they are consuming hours of content. In the past, Netflix movies and shows have gotten a lot of mileage from the mystery behind how popular they are. Bird box, But who actually saw it all? The company has stopped shaking as a result of not disclosing details. But now that it has an exceptional audience, it is claiming the right to brag.

This bit of data transparency is also coming at a time when all Netflix Ws have to show. It’s been a few years since the initial go-to for streaming content Lose cooling points—If there is no real eye force মতো like new service HBO Max And Disney +. If nirvana a Splashy new website Reminds you that Red notice The biggest deal in the world right now, it’s in the best interests of the company. By the way, not a joke. The first week of the action-comedy release, starring The Rock, Ryan Reynolds and Gal Gadot, had 148.72 million views worldwide, according to Netflix.

But what does that really mean? It’s hard to say. Red notice It’s an hour and 57 minutes long, which means about 78 million households have seen it all the way, or 149 million subscribers have seen about half of it, or 300 million people have seen about 30 minutes, or so you guessed it. But that’s not really the point; The point is, now you’re wondering if people have watched for so many hours Hill Or Ted Lasso Or something else in a competitive streaming service. Netflix’s way of showing how relevant the streamer is to pop culture conversations is to publish numbers. It also dares to publish their numbers for virtually other services.

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