The week-long soap opera starring Ozzy Media came on Dramatic ending Friday when the media outlet announced that it was closing. Oz’s conclusion was published in just five days and it was fueled by his own lies and misrepresentations. Still, one question remains: why did it take so long to get to the front page of the company’s fraud?
The fall of Oz began with a wild story New York Times September 26 centers on a strange phone call this past February with Goldman Sachs. At the time, the bank was talking about a potential 40 million investment with the media company, which was impressed by the apparent audience for its website and other products. Most importantly, the outlet said, the deal relied on Oz’s “great relationship” with YouTube.
Write weird phone calls. Goldman wanted to talk to YouTube about Oz’s performance on the platform, so Oz arranged to convene a conference between the three teams, including Alex Piper, head of Unscripted Programming at the YouTube Originals team. Or rather, Ozzy claimed he was in line.
During the call, Piper spoke of Oz’s success on YouTube and said that media company Carlos Watson Co-founder and CEO, was great. However, Goldman’s representatives told the Times that Piper’s voice seems to have changed digitally. Feeling something had happened, the bank reached out to Piper through his assistant on YouTube, only to find out that the man had no idea what they were talking about. Someone calling Goldman Sachs and Ozzy was disguising him.
It was later learned that Ozir’s co-founder and chief operating officer Sameer Rao was in disguise. Once the jig went up, Watson told Goldman and the Times that Rao Behavior Was due to a mental health crisis, adding that the COO later took leave from work and is now back at OG.
In addition to Rao’s deception, the Times also found that Ozzy’s alleged web traffic was not added. In 2019, the company reported that it has 50 million unique monthly users. Yet comScore, A leading media analytics firm, It has been seen that OG has reached around 2.5 million people at some point in 2018 alone. By comparison, it reached about 230,000 and 479,000 people in July and July, respectively. Watson told the Times that the company does not use quality measurement of online traffic যা which again raises the question of how a one-size-fits-all media outlet can be considered successful and attract so much investment. (OG raised more than 8 million by 2020.)
It boasts of having over 20 million newsletter subscribers, a remarkable number compared to other successful newsletter companies.
Although Ozir was not the only liar. The company has put up billboards in Los Angeles Carlos Watson show It was Amazon Prime’s first talk show, when it was actually just uploading shows to the platform and Was not associated with the company. Amazon complained, and Ozzy said it would take the billboards down. Ozzy added that Watson’s show was “the fastest growing talk show in YouTube history.” Watson gave no evidence to the Times To support that claim, Just to say that this show has more views than any other show that the company has identified Was Launched on YouTube. (Besides: it sounds a lot like “because I said so.”)
At first, Ozzy’s leadership and his supporters sought to downplay the report, which seemed to side with the company. This quickly changed as more details of the ongoing Shennigans on OG came to light, including when Watson lied. Carlos Watson show Will Delivered by A&E.
On Tuesday, the OG board said it had hired an outside law firm to investigate the company’s business activities and leadership team. Thursday, board chairman Mark Lassery resignsGoing forward, he said, he believes, “OG needs experience like crisis management and investigation, where I don’t have special skills.”
Also this week, Lauren Powell Jobs ’company Emerson, dedicated to collective investment and advocacy, said it was among Oz’s first supporters, the company did not participate in the company’s latest investment round and has not served on its board since 2019.
On Friday, Ozzy said it would be closed. The decision left 755 full-time employees without jobs and turned the success of the so-called media on its head. Gizmodo reached out to Oz on Friday and Oz’s parent company, Modern Media, but received no response. OG’s board of directors gave Axios The following statement:
“At OG, we are blessed to have an extraordinary team of dedicated staff. Many of them are world-class journalists and experienced professionals to whom we are extremely grateful and who are excellent colleagues. Therefore it is with this heaviest heart that we must announce today that we are closing the door of the Oz.
And it only happens when your lies are caught with you. Considering the state of the media, which is still bleeding at the job, Ozzy’s story is tragic. Which media company would not like to get OG’s investment and support? It also sends the wrong message, saying that you will succeed if you lie.
In our society, it is common to hear the expression, “copy it until it is made”, often given as part of advice. The fall of Oz is a reminder that pretending not to be something like that can have dire consequences and affect the lives of innocent people. Unfortunately, until our society learns to stop smoking and selling the illusion of success, there will be many more stories like Ozzy, which is a shame.