Thu. Jan 20th, 2022

Image of the article titled Samsung Shakes Up Its Gadget Business to Focus on Chips

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In a big Shuffle, Samsung has announced On Tuesday it plans to merge its mobile and consumer electronics departments in an effort to integrate its framework for focus. Chip production.

In addition to the restructuring news, Samsung has announced the appointment of a dual CEO: Kyung Ki-hyun, former head of the Flash Memory Chip and Technology team, to head the chips and components division, while Han Jung-hee, formerly head of the visual display business, the newly established Seoul-based company. Will serve as Co-CEO for Mobile and Consumer Electronics.

However, despite the company’s popularity in recent years, Samsung’s mobile growth has stalled Trailblazing on Galaxy brand and foldable phones, Its component arm — and most notably its chips তা have seen a rise in profitability in recent years, accounting for three-quarters of Samsung’s $ 13.4 billion operating profit. According to Reuters, Company semiconductor, artificial intelligence, And robotics, and will pour Within 206 billion Those sectors in the next three years.

According to some analysts, the merger represents the best opportunity yet to fully integrate Samsung’s services, putting the company in a better position to provide a more seamless connection between its smartphones and home appliances.

“In the long run, the biggest challenge is to build Samsung’s own platform,” Lee Jae-yun, an analyst at Yuanta Securities Korea, told Reuters. “These businesses need to increase connectivity between devices, but so far it has not been able to create a stable platform with presence.”

The news comes just a few weeks after Samsung announced plans to invest more than $17 billion in a new semiconductor manufacturing facility in Taylor, Texas, Doubles its plans to become the largest chip contract maker by 2030 amid a global semiconductor shortage that was partly driven by Covid-19 epidemic.

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