Fri. Jan 21st, 2022


Five dozen organizations specializing in women’s health products and services say Facebook has frequently rejected their ads because of objections that they contain “adult content,” according to a report. Intimacy Judicial Center Published this week. Facebook’s advertising policies prohibit reproductive health products or services that focus on sexual pleasure, but the anecdotes of organizations interviewed or surveyed by the Center for Intimacy Justice paint a picture of a platform that applies those guidelines in a way that appears to be sexually explicit.

All 60 companies participating in the report have rejected Facebook ads at one time or another. Nearly half say their accounts have also been suspended by social media giants. Such a company Joylax. It offers vFit Gold, A product women can use to strengthen their pelvic floor. “Because of the nature of our product, its appearance,” said Collett Corteson, CEO of Jaylax To say New York Times Facebook and other companies believe it is of a “pornographic” nature.

Since 2017, Joylax has claimed that Facebook has shut down its advertising account twice. It says the company never gave a reason for the action. It further claims that Facebook automatically denied “vagina” ads. It’s something meta, Facebook’s parent company, Conflict. A company spokesman told Engadget It is A blanket does not impose restrictions on keywords such as “vagina” and “menopause”. Instead, it says it considers “how each ad ranks.”

Intimacy Judicial Center

Joylux has managed to get its ads on Facebook in recent years, with the help of an organization that specializes in ad rejection applications. However, the company has had to change its copy where those ads are not helpful to customers. “We can’t show you what the product looks like and we can’t tell you what it does,” said Joylax. New York Times.

A Meter spokesman told Engadget that its application was not perfect and that it sometimes made mistakes. The agency added that its current policy is partly because it seeks to consider what people from different countries and cultures will remove from advertising that promotes adult products.

“We welcome advertisements for sexual fitness products but we prohibit nudity and we have specific rules on how these products can be marketed on our platform,” the spokesman said. “We provide advertisers with details about what types of products and descriptions we approve of in advertising.”

For the 60 companies that participated in the report, Facebook’s actions in these cases are disappointing because they believe that Meta did not apply the same standards to ads targeting men. “Right now, it’s arbitrary where they will say that no product is approved or approved in such a way that we think there really is a lack of understanding about sexual undertone and health,” said Jackie Rottman, founder of the Center for Intimacy Justice. Times.

At that point, the company found an ad promoting an erectile dysfunction pill that promised a “wet hot American summer.” Another, promoting a lubricant, said the lotion was “made just for men to be alone.”

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