Mon. Jan 24th, 2022

Snapchat maker Snap has filed a lawsuit against the US Patent and Trademark Office (USPTO) for rejecting an application to trademark the word “glasses” in the same name. Seen in a complaint , Snap claims that the use of the term “creates a discrepancy between 18th-century corrective glasses and 21st-century smart glasses from Snap’s high-tech.”

The allegation stems from an ongoing disagreement between Snap and USPTO that “glasses” is a term that can be applied to any pair of smart glasses. In one The agency’s Trademark Trial and Appeal Board, published in November, said the USPTO also said that Snap’s use of spectacles failed to achieve the “uniqueness” required for a trademark. The USPTO also stated at the time that “spectacles are used to describe the nature of the product or the nature of the competing product rather than the specific source of the product (s).” In the case against the USPTO, Snap hopes to overturn the decision of the Appellate Board.

Snap first filed for a Spectacles trademark in 2016, the same year it released the first generation model. Despite a Involved , Was a bust for the wearable company. At one point, Snap was spoken Dust collection in Chinese warehouses. However, even if lost In the first edition, it has released two new models and recently debuted a pair .

To that end, Snap claims that thanks to social media marketing, word of mouth and media coverage, consumers have come to associate the word “glasses” with its brand, a claim the USPTO is also controversial. In a November poll, the organization Spectacles wrote that “the number of followers on social media accounts is low and the number of followers is surprisingly low.”

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