I finally got one from Sony Direct. If not, sign up for their weird lottery system. If you are selected, you will receive an email the day before with a link.
The weird part is, you’re not sure. Instead of hammering a million people at the site when the console drops, they select a much smaller group and allow them into a time window. If left unmanaged, they can be left astray and lose the right path. Technically you are given a random spot on the line when you jump, but it seems to be based on the number of people actively in the queue, not the total number of invitations. I actually got 2 minutes early and only waited about 25 minutes and both types were still in stock. My friend joined 15 minutes later and they only had the disk version but had some issues and missed it (I don’t think he used the email link, which you must do). However, it’s a pretty passive way to finally get one.