Sony’s LED Bravia TVs with ‘intelligent intelligence’ start at $ 1,299

Sony’s latest strategy for Bravia TVs is called “Cognitive intelligence“It was the first 4K TV to be released with the technology that could enhance parts of an image depending on what was going on. High-end OLED Models, however, they started at $ 2,999 and went up from there. Now, Sony has unveiled its first LED models with the Cognitive Processor XR and they are much more reasonably priced.

The X90J is the top LED model and is available in 50-, 55- and 65-inch sizes at 1, 1,299, $ 1,499 and $ 1,799, respectively. These provide cognitive processor XR, although photographers will probably want to stop viewing the content as intended by the creators. They provide 10-bit (billion) color and full array LEDs, although Sony does not specify the number of zones.

Naturally, they have HDR support for HDR10, HLG and Dolby Vision, and offer an HDMI 2.1 port that allows 10 bit 4K up to 120bh for a superior gaming experience. All sets have Sony’s own, as well as Google TV for Netflix, Disney + and other streaming content. Bravia Core Streaming service that promises 4K up to 80 Mbps. This allows for “near-harmless” quality comparable to 4K Blu-ray discs, according to Sony.


Sony has also unveiled the budget-based X80J lineup (above), with the 43- and 50-inch models for 74 749 and $ 849, respectively. These sets lack cognitive intelligence features, full-array dimming and other features but still give you Google TV and 4K upselling. All new sets are now in prepay B&H photo video And other authorized dealers, although Sony did not specify exactly what to send.

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