Netflix co-CEO Ted Sarandos is possibly a dystopian South Korean drama ever. Inquisition game came to the top of Netflix charts days after its release in more than 76 countries, including the US and the UK. Investors who take advantage of its popularity may be looking in the wrong places.
In Inquisition game, named after a Korean badge played in a squid-shaped court, reports a desperate group of 456 guilty people, including a gambling addict, a fugitive banker and a North Korean refugee, to obtain their happiness at a $ 39 million jackpot by playing six children’s playgrounds. The losers die. VIPs bet on the players.
A strong reception from worldwide viewers and a rare 100% critique on the rating website Rotten Tomatoes has caused indiscriminate purchases from local entertainment companies over the past two weeks. Shares of production house Bucket Studio have doubled. Peers Showbox, Studio Santa Claus and AStory are more than a fifth.
Yet most have little exposure to it Inquisition game. Siren Pictures, his production company, is privately owned by one person. AStory is the producer of Netflix’s Kingdom, an unrelated zombie drama series. Bucket Studio looks more relevant, with a stake in the agency Inquisition gamemain actor. But even the connection is vague. The agency manages more than 20 actors and the share is small, with 15 percent. The profit distribution is in favor of the actor.
Like the sector’s volatile stocks, the value attached to producers and actors is quickly repeated after each hit. Previous meetings have remained short. Shares of Barunson, the studio behind the movie Parasite, tripled when the film won the Oscar. The shares reversed their gains six weeks later.
The increasing demand for content from streaming platforms continues to increase licensing fees. Local production margins run up to 40 percent. For investors looking for greater exposure to the sector, the two largest houses, Studio Dragon and Jcontentree, are a safer option. The two bring new TV series throughout the year through a continuous stream. Some of these will be hits.
If you are a subscriber and would like to receive alerts when Lex articles are published, click the “Add to myFT” button, which appears at the top of this page above the heading.