Mon. Dec 6th, 2021


Hi Bowl. So Facebook Hall His name changed? Sorry, Mark, the plaintext has been taken. And apparently, so “Truth is social

Plain view

Apple has launched a new set this week MacBook Pro Laptop. Pre-recorded time Opening Ceremony, Apple’s engineers and executives have made it clear that the MVPs of this new product are the chips that give them power: M1 Pro and M1 Max chips. With 34 billion and 57 billion transistors, respectively, they strengthen the new Mac device’s super high-res displays, provide burning speed and extend battery life. The laptops represent the apotheosis of a 14-year strategy that has transformed the company-literally behind its products ায় into a massive effort to design and manufacture its own chips. Apple is now systematically replacing microprocessors purchased from vendors such as Intel and Samsung, which have been optimized for the needs of Apple users. The effort has been incredibly successful. Apple was once a company defined by design. The design is still critical at Apple, but I consider it now A silicon company.

A few days after the keynote address, I had a rare on-the-record conversation about Apple Silicon with Senior Global Marketing VP Greg Joswalk (aka “Jos” “), Senior Hardware Engineering VP John Tarnas, and Senior Hardware Technology VP Johnny Srozy. I have been asking Apple for many years to communicate with Suruji. Its title only hints at its position as Apple’s chip jar. Although he has started appearing on camera at recent Apple events, he usually avoids the spotlight. An engineer of Israeli descent who previously worked at Intel and IBM, Sruji joined Apple in 2008, specifically to fulfill an order from Steve Jobs, who felt that the original iPhone chips could not meet his needs. Srouji’s mission was to lead Apple in creating its own silicon. The effort has been so well-executed that I believe Srouji is secretly succeeding as Johnny Ive’s successor as the original creative wizard to whip up the secret sauce in Apple’s offers.

Srouji, of course, won’t deal with it. After all, the playbook for Apple executives is to spend their hyperbole on Mac, iPhone and iPad, not themselves. “Apple makes the best silicon in the world,” he says. “But I always remember that Apple is a product company first and foremost. If you’re a chip designer, it’s heaven because you’re making silicone for a company that makes products. “

Srouji is clear about the benefits of rolling out your own chips as opposed to buying from a vendor like Intel. Booted from summary MacBook professionals are in favor of M this week. “When you’re a merchant, a company that delivers off-the-shelf material or silicone to many customers, you need to determine what is the least common denominator. Does everyone need it for many years?” He said. “We work as a team – Silicon, hardware, software, industrial design and other teams – to enable a certain vision. When you translate it into Silicon, it gives us a unique opportunity and freedom because now you are designing something that is just unique. In the case of the MacBook Pro, he says, he sat down with leaders like Ternus and Craig Federighi several years ago and imagined what users would be able to do in 2021 ৷ it all originated in Silicon. Will be: “We sit together and say, ‘Okay, is it physically gated? Or can we get past it?’ And then, if it’s not determined by physics and it’s a matter of time, we’ll figure out how to make it. “



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