IFA 2020 had a limited physical component with only invited-participants, but the IFA and its partners are confident that this year’s event will be effective enough to run as usual.
This year’s edition will include two new events: Take Up for Women, a conference designed by women for women, and a tie-in at Berlin Photo Week. IFA Next and Shift Dynamics will return with the IFA + Summit.
The agency said public health and safety would again be a top priority at IFA 2021. Organizers are working with public health officials to “create ideas that will ensure the safety of visitors and exhibitors together.”
Nevertheless, they “do not expect IFA Berlin 2021 to set a new record,” Jens Heather, IFA’s executive director and executive vice-president of Messi Berlin, said in a statement. “However, the trend is clear: IFA Berlin is ready for a full-fledged comeback to lead our industry once again.”
As things stand, the IFA is one of the few major trade shows planned as a 2021 private event, the Mobile World Congress. Still scheduled As a physical event in late June, however, Oracle, Sony, Nokia and Ericsson are all dropping this year’s edition. , Such as will .