From Wall Street From the main road Capitol HillEveryone on Facebook is crazy. The company from a relief under fire Internal documents leaked Focus on its struggle to prevent real-world damage from political instability Adolescent suicide. Everyone has something to say about Facebook, and almost none of it is good. So now, Mark Zuckerberg would like you to talk about something else.
“Today, we are seen as a social media company, but in our DNA we are a company that creates technology to connect people,” Zuckerberg said at his Connect conference on Thursday morning, where he unveiled a series of new products and ambitions around . Metaverse. “Now it’s time for us to incorporate what we do when we adopt a new company brand, to reflect who we are and what we want to create.” He then announced a new name for the company: Meta, not Facebook.
Facebook is one of the most iconic brands in the world, and it was perfect for Zuckerberg. In 2019, he He slapped the name of Facebook on other products of his company,Instagram, WhatsApp, Messenger and Oculus কর to remind people that Facebook is not just Facebook, but “a family of apps.” But now, Zuckerberg said Thursday, “our brand is so strongly associated with a product that it may not represent what we are doing in the future.” The new name is meant to signal that future: out of a social media, and out of all the bad news.
Companies tend to change their names for certain reasons. Sometimes a new name reflects new business ambitions, such as Apple releasing the iPhone and stopping calling itself Apple Computer. Other times, they signal a corporate restructuring, such as Google changing its name to Alphabet; Larry Page was the CEO of Alphabet, not Google, and has made his leadership clear beyond just searching. At other times, a company wants to distance itself from an unpleasant brand, as cigarette-maker Philip Morris changed his name to Altria in 2001.
All three have some elements in renaming Facebook as meta. The company wants to define itself as a “metaverse” company, not just a maker of social media products. And Zuckerberg wants more hands on that new pursuit instead of overseeing the Facebook app. It has to give itself a way out of the dunking of the past few years on Facebook, a name that has become synonymous with disbelief and skepticism (not to mention Conspiracy theory And Genocide)
But if the company wants to go beyond Facebook’s response year after year, it has to do more than just give itself a new name. “A brand is the sum of decisions and behaviors expressed in words, actions, nomenclature, graphical elements, digital interactions and many other elements শুধু not just words,” says Anaji Modu, founder and CEO of Rebrand, which advises companies on brand transformation. If the meta still looks like Facebook, sounds like Facebook, and runs a business like Facebook, people are still going to see it as Facebook.