Thu. Jan 27th, 2022


The poster for Pixar's Turning Red features main character May Lee as a stressed red panda.

Pictures: Pixar Studio

Since Debut The story of the doll In 1995, Pixar’s Cartoon movies There is The catapult helped Disney emerge One of the largest corporations in the world. S.Watching their movies in theaters every year was often an event And in her, And it has led to a strong, enthusiastic fanbase that has grown with each passing year Sequel or original film. But since the Kovid-19 epidemic continues and so have the film companies To change their release strategy, Disney Pixar’s treatment Recent output is turning Head

On January 7, Disney announced the upcoming Pixar Film Going red Will be released exclusively on Disney + at no extra cost. Directed by Domi Shi Bao Computer-animated The film explores a teenage girl who turns into a giant red panda whenever she is stressed or upset. Going red The third consecutive Pixar film to be released exclusively at Disney +, after last year Childhood adventures Luka And Jazzy 2020 film Spirit. Of the studio The end Movies Release Theaters were in 2020 Forward, Which Fizal In its short theatrical release in the early days Extreme..

Its news Red’s The conversion to streaming has left the movie audience Divided. Although we Is Now once in two years Again surging Extreme, Pixar fans Point Out About Disney’s Double Standard In-theater release: aside Black widow, All recent of the company Marvel movies Done As heavily reared “Only in the theater.” Movies like Disney animation Raya and the Last Dragon Released together in theaters and streaming (for the latter, you’ll have to pay 30), and recent Charm Was in theaters for a month before joining D +. (Raya And Widow The dual release method lasts at least three months.) Add that news Was an employee of Pixar Already Disappointed To see them 2021 Movies Going live streaming, And you can see why this is a divisive issue.

On Twitter, meDay Analyst Julia Alexander admits it When putting Red Ethically correct decision in streaming, It can Backfire in terms of how viewers view Pixar. “I imagine it’s very frustrating for the Pixar team to see their movies lose their dramas and watch them live on Disney + for no fee,” he said. A higher Can make a price point for a theater experience To give High quality feeling. And bBecause consumer perceptions “with the advancement of technology / change in the direction of the studio” these expectations can be difficult to return to their original state. “Spirit During Christmas 2020, it is understood, “he mentioned,” and Luka A content quiet time has come. Going red A solid sale as a real IP during Omicron Spike. “

Conversely, others think that moving to streaming creates it Going red More important than ever. In one of her own Twitter threads, culture critic Claudia Amenbar talks about how. Red’s Jump to D + A net is positive, especially because it keeps kids and Disabled people Safe “Streaming doesn’t mean Disney doesn’t value Pixar,” he said. “Honestly, it means they value Pixar MorePixar is a cornerstone of Disney and has been for some time. That’s why they can make non-musical movies for kids and still get the spotlight. ” Citing the recent surge in popularity for Charm On social media, Amenbar How to direct Red’s Free price points (And piracy) Could further benefit Disney. “More people will watch these movies because they are streaming … Kids will see them again, and people will talk about them online

Still one Recent reports by Internal Indicates that several employees Feel “extremely frustrated” and eExcitement There was an all-time high for a return Theater. “It simply came to our notice then Going red We will return to the big screen … iIt was quite a shock. “None of them blamed Disney for the pivot, the Omicron variant was given, or As another employee put it bluntly: “Wicked, but I got it.”

In the long run, Pixar will undoubtedly survive And Remains a key part of Disney’s cinematic output. At the time of writing, their The story of the doll Spinoff Light year Still scheduled for a Theater Exclusive June, and they have three movies Scheduled for release in theaters 2023 and 2024. But with no end for Extreme, It ‘It is worth asking what kind of future Pixar There will be.

Going red It will be released on March 11 in theaters and on Disney + for free


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