Tue. Oct 19th, 2021


This story Adapted from How to change: The science of getting where you want to go By Katie Milkman

When you walk 10,000 steps a day, your Fitbit rewards you with a jiggle and some virtual fireworks, giving you a reason to take a break and laugh with pride. When you practice a foreign language in Dulingo for more than one day in a row, you earn a “continuity” and are encouraged to maintain it, giving you extra reason to try to repeat. When organizations, teachers, coaches or apps add symbolic prizes, competitions, social connections, and even some fun sounds and color-like features to make something feel like a game, they rely on “gamification” to enhance an experience to be otherwise dull. I bet that most of the applications on your phone use some elements of gamification but we also see gamification from our workplace and from our health insurers.

Gamification first left more than a decade ago. At this point, there wasn’t much evidence about its value; The idea seemed to work. Business consultants promised organizations that gaming work could motivate employees more effectively, not by changing their work itself, but by changing its packaging and making goal achievement a little more exciting (“Yeah! I’ve achieved a star!”)! For example, technology companies like Cisco, Microsoft and SAP found ways to alleviate everything from learning Social media skills, Per Verify language translations, To raise Sales performance.

Thanks to science today, we know a lot more about when gamification really works and what its boundaries seem to be. In addition to the gaming apps and software we use to learn new skills, companies prefer Amazon And Uber Set it up now to increase workers ’productivity. But to get the results we want in our lives and workplaces, it is important to understand when geometry will work and when it will only make things worse.

In 2012, Jana A brilliant young economist studying for a doctorate at the University of Zalich learned the Wikipedia-plagued problem and saw the opportunity to run a preliminary test of the quality of gamification. Despite being available in more than 260 languages ​​in the 250 million-entry online encyclopedia, Glass discovered that its top editors are not running. And since so-called Wikipedians keep site articles from everything Game of Thrones Quantum doesn’t give mechanics the right and up-to-date, the organization needs to find a way to work sometimes monotonously to determine the content online without presenting the money to the top editors.

In hopes of reducing turnover, Wikipedia lets Glass run Test Including 4,000 new volunteer editors. On a currency exchange basis, he told some deserving Wikipedia newcomers that they had received praise for their efforts and that their names were listed as award winners on the Wikipedia website. They also got one, two or three stars that were displayed next to their user, more stars allocated for better stars. Other newcomers who contributed equally valuable content to Wikipedia but came out on the other end of the coin flip did not receive any symbolic rewards (and were not told that such rewards existed). Gals thought the rewards would make the monotonous task feel a bit more like a game and add elements of praise and appreciation for a task.

She was right. Volunteers who were recognized for their efforts were 20 percent more likely to volunteer at Wikipedia the following month, and 13 percent more likely than those who did not appreciate being active on Wikipedia a year later.

Examples like this might make gamification feel like a brain: why wouldn’t a corporation want to make work more fun? Despite the exciting results of Gallus, recent research further shows that as a top-down strategy for behavior change, gamification can be easily reversed. I have two Wharton colleagues – Ethan Mallick and Nancy Rothbard Test It just proved to be. It involved some hundreds of salespeople who had a tedious task of reaching out to businesses and persuading them to provide coupons for discounted products or services that were sold on their company’s website. Salespeople earn commissions for each coupon and eventually sell online.

In an effort to make it even more exciting, Mallick and Rothbard worked with professional game designers to create a basketball-themed sales game. Salespeople can earn points by closing contracts with customers, with more points being rewarded for bigger deals. Sales from hot lead were called “layouts”, while cold calls were called “jump shots.” The huge screens on the sales floor display the names of the top performers and occasionally show basketball animations like a successful dunk. Regular emails updated the “player” about who could win and the winner received a bottle of champagne after the game was over.



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