The study suggests Facebook users show different job ads based on their gender

Researchers from the University of Southern California found it Incomplete levels have shown advertisements for various jobs for men and women. Researchers in experiments conducted late last year found that men saw recruitment ads for the role of delivery driver in Domino Pizza or software engineering jobs. NVIDA, When women were inadvertently listed for equal positions Instacart And Netflix.

Recommends that Facebook users were more likely to display an employment ad if their gender identity was linked to a specific industry or job where people of that gender were more prevalent.

The researchers wrote that Facebook is “a platform whose algorithm has learned and perpetuated the existing differences in the employee population.” As suggested by the paper, this also seemed to happen when an employer tried to reach a balanced audience about the population with their job advertisements. On LinkedIn, researchers found no signs of inadvertently showing recruitment ads based on gender identity.

The paper raises questions about attempts to reduce bias on Facebook’s system. A Facebook spokesman said: “We have taken meaningful steps to address issues of discrimination in advertising and today we have worked to justify the advertising of parties,” a Facebook spokesperson said.

Facebook has had problems with discriminatory ads in the past. In 2019, the Department of Housing and Urban Development Allegedly violating fair housing laws, HUD said Facebook has enabled housing inequality through advertising targets. The agency has settled the case.

Meanwhile, Facebook this week Which was created by asking people to share their age and gender. The goal was to create a fire dataset that could help reduce AI bias.

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