Wed. Dec 1st, 2021


Tile arrived by the first one Crowdfunding campaigns And popularized the idea of ​​using tags to identify lost items – but more recently, it has faced stiff competition from favorites. Apple’s AirTags. Now, Tile has acquired family tracking company Life360 for 205 million, which could give it the resources to better fight rivals. It will continue to work with the same branding under current tile CEO CJ Prober, Life360 Announcement.

Life360 says the acquisition will help extend it beyond family tracking so that “people, pets and the things they like can be identified.” It noted that the addition of Life360’s 33 million smartphone users would increase Tile’s finding network reach by almost 10 times.

At the same time, Life360 will have customer access to 27,000 retail stores where tile trackers are sold. Tile technology is used in more than a million third-party devices, from wireless earphones to dog collars. The company will also acquire Tile’s customers, which will increase its total paid customer base by 45 percent to 1.6 million users.

The company insisted that both Life360 and Tile work on the “platform agnostic”, both iOS and Android. The subtext is that Apple’s AirTags only works on iOS, although Apple has Plans To launch Android compatibility by the end of the year. Last year, tile An EU complaint has been filed Against Apple for alleged competitive behavior, claiming that the iOS 13.5 update has made its app difficult to use.

There must be coordination between the companies, as Life360 has been a multi-platform ‘Find My Friends’-style service for many years. Parents in the United States, in particular, have used devices to keep track of their kids – so it makes sense to add the ability to track objects and gadgets.

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