The way ByteDance does it may be following in the footsteps of Facebook. After laying a solid foundation through its core app in the early 2000s, the tech giant, now known as Meta, expanded its ecosystem with the acquisition of WhatsApp and Instagram, as well as being a single sign-in source for other services. It has established itself in all aspects of online users’ lives Ashley Dudarenk, a Chinese marketing expert and founder of digital marketing agencies Alaris and Chozan, said: “ByteDance has great ambitions for overseas markets and its competition with Facebook has become more pronounced.”
ByteDance has already grown significantly in China, says Arnold Ma, CEO of Cumin, a China-based digital marketing firm. “There’s basically a whole integrated content journey for users, whether they’re just looking for content or looking for information in an encyclopedic way,” he says. “They are becoming more and more divided and creating more diverse and divided business models.”
“Being global has always been their ambition,” said Rui Ma, founder of Tech Buzz China, a community of Chinese technology investors and operators. “Many Chinese entrepreneurs [Zhang] The generation of Eming has made it their goal to build a global company. “And globally, Chinese entrepreneurs typically receive more than 50 percent of their revenue from outside China. The lion’s share of the revenue. But that could change as ByteDance introduces eCommerce to its billion-strong TikTok user base and seeks to cash in more clearly by increasing advertising revenue from the app.
If you look closely, you will already see the seeds of a plan to build a broader business around BitDance and its core products based on TikTok’s success outside of China. Despite its presence, it’s not actually TikTok or Douyin, but the algorithmic engine that powers all its apps. “Because of the nature of the company অর্থাৎ that is, it’s basically an AI company তারা they can do a lot,” said Wayhand.
When BitDance first launched TikTok outside of China, it sought to build a foundation for the app in Southeast Asian countries, such as Indonesia, Japan and Thailand. The company then moved to developing countries, including India, where Tiktok gained more than 200 million monthly active users, and as part of a geopolitical dispute before the Indian government banned it in June 2020, and Indonesia, where Tiktok had an average of 44 million users. -2020, according to internal data. Brazil is also a major market for video sharing apps, with some Third party speculation Establishing it as TikTok’s second largest global market. It is no coincidence that three streaming testbeds for the race, music streaming services like ByteDance’s Spotify, launched in 2020, Indonesia, India and Brazil. Resso is there now More than 40 million users The three countries are divided, and the focus is on wider expansion.