If one thing Tinder was missing, it was certainly a kind of redundancy In-app economy. Well, the good news is: now you can spend the Tinder Box on your constant search, as long as you’re on the ground below.
Bloomberg Reported Monday Tinder will soon test in-app “coins” that users can acquire or purchase while maintaining an active dating profile With real money. Called coins can be spent on boosts, which allows Users can promote their profile or Super Like, which allows users to send a notification to a potential match to let them know that they are particularly horny. Bloomberg did not specify what the coins would actually be called, but Tinder plans to launch the feature in Australia and worldwide next month.
Tinder runs on a freemium model, where users have free access to the app outside of certain restrictions (such as the limit of swipes that can be made within 12 hours) and can pay for a subscription to remove those barriers and gain access to other features. For example, Tinder There are different levels Including Tinder Plus, Tinder Gold and Tinder Platinum, the latter of which goes up to $ 40 per month.
Introducing the in-app coin system can be a bit confusing, as Tinder has already given permission Users will buy super likes and boosts using hard currency. Coins, however, provide fun gamified ways for users to keep track of how much they’re spending, as well as the opportunity to further monetize new features like this. The New Menu has been redesigned, “Swipe Nights,” and Speed Datingsque “Hot Tex”.
Bloomberg writes that Tinder and its owner Match Group hope the coins will “help create a rich experience for people online, moving beyond its traditional thematic ‘swipe right’ approach to finding a romantic partner.” Some tell us that the target market for Tinder micro-buying is probably going to be somewhat power consuming-Low-Sophisticated intent.
Gary Svidler, Tinder’s chief financial officer, said during the second quarter Earnings says that the average Tinder user’s “tendency to pay has improved significantly. ” (Probably has everything to do with it Increased loneliness During the coronavirus epidemic, which opened up Opportunity for Tinder scammers.) He told the news agency in a statement that the coins “will play an important role as Tinder’s experience develops and becomes more immersive, as virtual currency is effective in gifting digital products.” Swidler added that they expected particular success in Asia, where users are more accustomed to in-app transactions than repeat subscriptions.
Tinder has included other features over the last few years ID verification And a In-app panic button, And it is reported to be searching to allow users Run background check. There is no indication that Tinder’s monetary system has anything to do with cryptocurrency or blockchain, and fuck thank god For that.