Tue. Oct 19th, 2021


Don’t be surprised if your Twitter feed is distracted by more ads than usual. Edge Report That Twitter Experimental A format that displays ads in response to a given tweet. As Revenue Product Lead Bruce Fock explains, those involved with the test will see the ad under the first, third, or eighth answer to a tweet. The test is global and applies to users of both Android and iOS.

Falk Said Creates ad format values ​​and “aligns incentives for creators and advertisers.” However, he also acknowledged that this is not a definite idea. Twitter will spend “coming months” examining the frequency, layout and other aspects of advertising to see how well they perform and how they affect the community. This can be helpful for advertisers, of course, but it can also be more rewarding for Twitter users.

This is probably not the case Twitter test You want to see, but it’s not surprising. Twitter is eager to find new sources of revenue for both itself and its most productive users. Blue subscription Per Donate tip jar. The ads in the answers not only improve Twitter’s bottom line, but also attract the creators used to make money from sponsored Instagram and tic-tac-toe posts.

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