Tue. Dec 7th, 2021

Twitter is expanding its premium subscription service to more users. Twitter Blue, which unlocks additional features such as the ability to “undo” a tweet or browse news without ads, is now available to users in the United States (2.99 / month) and New Zealand ($ 4.49 / month).

The service is designed to appeal to Twitter’s most dedicated power users, with the kind of special features that are sometimes present among third-party Twitter clients. For example, Twitter Blue comes with an “undo” feature which is probably An edit button company will never do.

A subscription also buys a number of new customization tools, including the ability to rearrange features that appear as shortcuts in the app’s navigation bar or to choose new color themes and app icons. Subscriptions also give you initial access to new features as Twitter tests them. For now, this includes up to 10 minutes of video uploads (videos are limited to 2 minutes for non-paying users) and the ability to pin conversations to the top of your DM inbox. These experimental features could “eventually be made available to the rest of Twitter, graduate to a feature of Twitter Blue, or be sunset based on the feedback we hear from customers,” the company says.


Notably, the latest iteration of Twitter Blue comes with two new features powered by the company’s recent acquisition. , A startup that has partnered with publishers to offer ad-free content Twitter Blue subscribers are now able to access ad-free articles from over 300 publishers, including Atlantic, BuzzFeed And Rolling stone.

It’s somewhat similar to Google’s AMP or Facebook’s Instant Articles for loading articles quickly and clearly. But unlike programs where readers are instructed to remove article pages, Twitter Blue articles will still open directly on the publisher’s website. Tony Hale, former Scroll CEO who is now senior director of Longform at Twitter, said the company is trying to build a “win-win partnership” with publishers who hold “complete control of the experience”.

Although the company has not disclosed the terms of the arrangement, a portion of each Twitter Blue subscription goes directly to publishers, Hale said. And customers will also have access to a dashboard in the Twitter app that breaks your news-reading habits and how much revenue your clicks bring to publishers you frequently read. “Our goal is to help each publishing partner make 50% more than the person serving the ad.” Twitter wrote in a blog post.

Twitter Blue brings back some Nuzzel with 'Top Articles'.


Finally, Twitter Blue brings a “top article” feature that brings some functionality out of the niche but the highly respected news app Nozel, which was Earlier this year. Like the original app, the new “Top Articles” feature will create a list of top stories shared by people on your Twitter network in the last 24 hours. (Former Nuzel fans will be happy to know that they can pin the new “Top Articles” section in their navy bar directly from the app’s settings menu.)

The expansion of Twitter Blue marks a major turning point for the company For the first time in its 15-year history, many of its key features. Elsewhere, the company has embraced builder-centric features like Super Follow and Ticketed Space and is building a newsletter platform. Although Twitter Blue is different, the company hopes to attract its hardcore users instead of attracting new voices to its platform.

But it’s not clear how many users are willing to pay for those extra features. The company has been testing Twitter Blue in Australia and Canada since early June, but did not share initial acceptance or other metrics for the service, Twitter said Tuesday, adding that it will continue to add new features and pay close attention to user feedback.

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