Wed. Dec 1st, 2021


Often, broadcasters will remember that Twitter is a platform they can use to promote their content. Case and point: ViacomCBS only A multi-year deal that will see social media network stream videos across its brand portfolio. Additionally, the two companies plan to host three See teams. ViacomCBS did not say what it will show through this effort, but they will all come from the platform’s main content library. As part of the deal, ViacomCBS plans to leverage Twitter’s marketing tools, including. .

The deal is based on a previous Twitter deal Before the company In 2019. Significantly, the scope is even wider, with Twitter gaining access to ViacomCBS’s entire portfolio, including brands such as CBS Sports, BET and Nickelodeon, in addition to its ability to stream content worldwide. Twitter and ViacomCBS did not disclose the financial terms of the agreement. Theoretically, the deal is a win-win for everyone. ViacomCBS gets the opportunity to promote its content, and Twitter gains additional revenue access.

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