Twitter has announced a long list of live and on-demand video content deals at the Digital Content Newfronts event, and one of its most significant partnership projects will encourage one Billboards Types of charts driven by social media. Billboard will feature trending songs and music across the Hot Trending platform, powered by Twitter, and display video and editorial content.
Since users can create a buzz around any song – say, a song featuring some big event or a movie now – the list may include both new tracks and classics released decades ago. The chart will refresh every 24 hours to continue the dominant conversations on Twitter and give users a reason to check it out. The agency said companies could link to the charts through “fancy ad formats that will go live on Twitter and across billboards.” We’ll have to wait and see what those “innovative ad formats” look like.
Twitter has also revealed that it has teamed up with Genius to expand the audience for its show Verification, Where musicians talk about the meaning behind their songs. Meanwhile, its partnership with Refinery 29 will showcase black and Latin women and their content. TasteMed will also launch two new food franchises on Twitter, one of which puts culinary professionals “on-call” on the platform.
When it comes to sports and gaming issues, Twitter has expanded its existing relationship with the MLB by including a two-year contract to create live content around important events such as the T-Mobile Home Run Derby and MLB. Twitter will also show the original NBC Programming on the platform from Tokyo to the upcoming Tokyo Olympics cover. In addition, the company has contracts with the NHL, WNBA, Riot Games and NBC Universal News. All of these partnerships are meant to promote the platform’s video content like this Takes action Just go beyond tweets and change how people use websites.
Jennifer Prince, Twitter’s Global VP and Head of Content Partnership, said;
“Twitter is one of the most vibrant, diverse communities and the place where it makes up for the premium content we’re collaborating with our partners to evoke emotion and enable marketers to read the excitement of that community and be part of what’s happening.”
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